{"id":25431,"date":"2020-11-19T16:16:56","date_gmt":"2020-11-19T10:46:56","guid":{"rendered":"https:\/\/www.syscreations.ca\/?p=25431"},"modified":"2020-12-18T13:43:08","modified_gmt":"2020-12-18T13:43:08","slug":"online-grocery","status":"publish","type":"post","link":"https:\/\/www.syscreations.ca\/blog\/online-grocery\/","title":{"rendered":"Metro\u2019s New Strategy Revealed Technology Is Key to E-Commerce Order Management"},"content":{"rendered":"\n<p><span style=\"font-weight: 400; color: #000000;\">Be it Shoppers Drug Mart, Metro or some startups selling products online in Canada, filling orders efficiently is the major challenge.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Coronavirus and now due to the holiday season, late deliveries are piling up at every Canadian online store.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Canada Post has already warned that the holiday surge could overwhelm capacity.<\/span><\/p>\n\n<center><blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">In a year where so many Canadians have shifted their shopping online, we are preparing for a Christmas season like no other. And we want to make sure you are too. Shop early to avoid disappointment, and please stay safe this holiday season. <a href=\"https:\/\/t.co\/Lyhj643VfK\">pic.twitter.com\/Lyhj643VfK<\/a><\/p>\n<p>\u2014 Canada Post (@canadapostcorp) <a href=\"https:\/\/twitter.com\/canadapostcorp\/status\/1321872662793228288?ref_src=twsrc%5Etfw\">October 29, 2020<\/a><\/p>\n<\/blockquote>\n<p><script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<\/center>\n<p><span style=\"font-weight: 400; color: #000000;\">Amid such an unsettled e-commerce market scenario, Metro is emerging as a winner with its new e-commerce strategy.<\/span><\/p>\n<h1><span style=\"color: #000000; font-size: x-large;\"><b>Metro\u2019s new e-commerce strategy for Metro online grocery<\/b><\/span><\/h1>\n<p><span style=\"color: #000000;\">Metro online grocery or Metro online delivery is what many Canadians are always looking for.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Meaning, Metro always has a stack of orders to fill, pack and deliver.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">But with the people of Canada finding online shopping more convenient like never before, Metro has decided to upgrade its strategy, technology and infrastructure to prepare for future inflation.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">According to the most recent news, the Montreal-based retailer declared that it will spend around $15 million to open a new store dedicated to online orders in Montreal.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">So far, Metro has been filling orders from its existing stores.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">This online-only store of Metro is different from its distribution centres as it will have in-store features such as site butchers, fishmongers and produce handlers to give more inputs on each order of the customer.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>This new strategy has hidden meanings, goals and lessons.<\/b><\/span><\/h2>\n<p><span style=\"color: #000000;\"><b><u>Hidden Meanings:<\/u><\/b><span style=\"font-weight: 400;\"><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">From a shallow view, it seems that Metro is following three different strategies for low-density markets, tier-two markets, and large dense urban areas.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Metro\u2019s most recent strategy to launch an online-only store focuses only on large dense urban markets such as Montreal.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In small markets where delivery is difficult, Metro is allowing users to order online but pick up the order by themselves from the nearest store.<\/span><\/p>\n<p><span style=\"color: #000000;\"><b><u>Goals:<\/u><\/b><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">But if we broaden our vision, we can clearly see that Metro is dividing the market based on the technologies required in its stores to satisfy the needs of that market.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Accommodating advanced technologies in a single store that supports both in-store pickup and online delivery adds up the burden rather than simplifying the order management.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Instead, by dividing infrastructure based on the technology it requires, Metro can achieve high productivity and efficiency because now a store has dedicated technologies.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">For instance, if Metro deploys <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.syscreations.ca\/robotic-process-automation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">RPA<\/span><\/a><\/span><span style=\"font-weight: 400;\"> technology on a large scale in the online-only store, the staff can leverage it to its highest potential as there are only fixed &amp; online business processes in such stores.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">But if Metro deploys RPA on a large scale in its other stores, it cannot beat traditional billing and inventory software as there are dynamic processes without fixed input and output in such stores.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">(And RPA technology only works perfectly on processes with fixed input and output!)<\/span><\/p>\n<p><span style=\"color: #000000;\"><b><u>Lesson:<\/u><\/b><span style=\"font-weight: 400;\"><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In 2021, an e-commerce strategy should be more technology-driven, less market-driven.<\/span><\/p>\n<h2><span style=\"color: #000000;\"><b>Technology is driving e-commerce competition in Canada.<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">Canada is the 9th largest e-commerce market with a revenue of US$25 billion in 2019.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">According to the Metro\u2019s head of e-commerce, Marc Giroux, Canada is the evolving market in terms of customer expectation.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">And that\u2019s what the competition is all about &#8211; to align e-commerce service with customer expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">In the last one year only, all major e-commerce players have adopted the technologies greatly to seize the opportunities.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Metro\u2019s biggest competitor &#8211; Loblaw Cos. Ltd &#8211; leveraged the data analysis techniques to understand the buying patterns of the customers during the pandemic. They later found out that people are more interested in buying groceries and bigger-size packs of everything. By applying their strategy based on new findings, they beat Q3 profit expectations.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Another competitor of Metro &#8211; Sobeys &#8211; launched its home-delivery service named Voil\u00e0<\/span> <span style=\"font-weight: 400;\">with a mobile app last summer after sensing the trend of the market. Its new fulfilment centre is powered by an automated system to fulfil orders rapidly.<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">Shoppers Drug Mart, a healthcare-focused eCommerce company, launched a technology-driven clinic with online appointment booking and virtual care.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400; color: #000000;\">A 116-year old pharmacy retail chain in Canada named Rexall Pharmacy jumped into the e-commerce market by launching an app in 2020.<\/span><\/li>\n<\/ul>\n<h2><span style=\"color: #000000;\"><b>A Message From CEO:<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400; color: #000000;\">2020 taught us many lessons. And the best lesson is, be prepared for anything you call it &#8211; challenge or opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The new buying pattern of the customers is both a challenge and an opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Challenge for late-adopters and opportunity for early-adopters!<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">I don\u2019t run a company. I run a shooting range where we help you shoot the right target with the right weapon.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">And needless to say, technology is our weapon &#8211; and it must be yours too.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Be it Shoppers Drug Mart, Metro or some startups selling products online in Canada, filling orders efficiently is the major challenge. Coronavirus and now due to the holiday season, late deliveries are piling up at every Canadian online store. Canada Post has already warned that the holiday surge could overwhelm capacity. In a year where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":25435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Metro Online Grocery New Strategy for Shop Online and Order<\/title>\n<meta name=\"description\" content=\"Metro has revealed its new strategy for Metro online grocery service. 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