{"id":26825,"date":"2021-03-23T12:26:41","date_gmt":"2021-03-23T12:26:41","guid":{"rendered":"https:\/\/www.syscreations.ca\/blog\/?p=26825"},"modified":"2021-05-31T10:20:25","modified_gmt":"2021-05-31T10:20:25","slug":"start-healthcare-startup-like-ro","status":"publish","type":"post","link":"https:\/\/www.syscreations.ca\/blog\/start-healthcare-startup-like-ro\/","title":{"rendered":"How to Start a Healthcare Tech Startup Similar to Ro Digital Health or Roman Healthcare?"},"content":{"rendered":"\n

About Ro:<\/u><\/span> <\/strong><\/p>\n\n\n\n

Ro is a USA-based healthcare tech startup that calls itself a telehealth company. <\/p>\n\n\n\n

Using its tech platform, it diagnoses patients, prescribes them and delivers the prescription to patients\u2019 doorstep. <\/p>\n\n\n\n

This way, it enables patients to get a 360-degree care solution without stepping out of home – from the single platform.<\/span>\u00a0<\/p>\n\n\n\n

Ro health recently announced to acquire a women wellness startup named Modern Fertility. <\/p>\n\n\n\n

Business strategies of Ro:<\/u> <\/span><\/strong><\/p>\n\n\n\n

Ro runs several brands based on its different offerings. <\/p>\n\n\n\n

For instance, <\/p>\n\n\n\n

  1. Roman = Digital health clinic for men <\/li>
  2. Rory = Digital health clinic for women<\/li>
  3. Zero = Smoking cessation <\/li>
  4. Ro Pharmacy = Online pharmacy <\/li>
  5. Plenity = Weight management <\/li>
  6. Workpath = On-demand, in-home healthcare<\/li>
  7. HealthGuide = Health information destination <\/li><\/ol>\n\n\n\n

    With multiple different brands under one major brand, Ro health is aiming to multiply its revenue streams. <\/p>\n\n\n\n

    Not only this but with a multi-brand model, it receives specific users on a specific brand and with this, it is able to address their unique needs more efficiently. <\/span><\/p>\n\n\n\n

    Imagine Amazon selling groceries vs Instacart selling groceries. <\/p>\n\n\n\n

    Amazon gets a distributed audience as grocery is just one of its offerings. Whereas, Instacart gets a specific audience with specific goals as grocery is its only offering. <\/p>\n\n\n\n

    With a specific audience, Instacart can easily deliver them value whereas Amazon struggles. <\/p>\n\n\n\n

    This is why the multi-brand business model is getting popular in the healthcare industry. <\/p>\n\n\n\n

    Hims & Hers health has a similar business model to Ro:<\/u><\/span> <\/strong><\/p>\n\n\n\n

    Unlike Ro, Hims and Hers only has 2 sub-brands. One is Hims and the second is Hers. <\/p>\n\n\n\n

    With Hims brand, it targets healthcare issues of men and with Hers, it targets healthcare issues of women. <\/p>\n\n\n\n

    Users using the Hims and Hers platform can get virtual medical consultations, get the ePrescription and even the medications and wellness products. <\/span><\/p>\n\n\n\n

    We have analyzed the business strategies of Hims and Hers and prepared the entire blog on it. You can read it from here<\/u><\/span><\/a>! <\/p>\n\n\n\n

    Ro digital health just raised $500 million:<\/u><\/span> <\/strong><\/p>\n\n\n\n

    According to the News published in Techcrunch<\/u><\/span><\/a>, Ro has raised a whopping $500 million in its series D round. <\/p>\n\n\n\n

    With this new round, the startup has raised over $800 million since its inception in 2017 and it is now valued at over $5 billion. <\/span><\/p>\n\n\n\n

    The Ro team is planning to use this cash injection to boost their existing offerings and integrate more healthcare services with technologies. <\/p>\n\n\n\n

    However, their major goal is to invest more in telemedicine and online pharmacy.\u00a0<\/span><\/p>\n\n\n\n

    Our other very useful resources you should not miss out:<\/strong><\/p>\n\n\n\n